People skeptical about success of atheist talk radio

This title is a quote from Fox News about the the new talk radio show for atheists being aired this week on XM. But if you ask me, it's more of a punchline to the ironic joke that this project will surely turn out to be. Don't get me wrong, as the world's biggest Seinfeld fan I loved a 20 minute comedy show about nothing. But imagine tuning into a full hour of serious radio programming about nothing, for people who believe in nothing--what's the point? Like listening to a bitter old married couple argue about everything and come to the conclusion that neither one knows what they're talking about. Just like the Costanzas who could only agree on their dislike of the Seinfelds. No wonder people are skeptical about its success.